Burning Man burning up over Quiznos ad

Burning Man organizers are considering legal action against sandwich chain Quiznos over a video ad that pokes fun at the festival.

The Reno Gazette-Journal reportedFriday that festival officials say the video is theft of the event’s intellectual property.

Burning Man spokesman Jim Graham says the Denver-based Quiznos never reached out to them before putting out the advertisement.

The YouTube video parodies the upcoming movie, “Maze Runner: The Scorch Trials,” and portrays the characters frolicking and eating Quiznos at Burning Man in northern Nevada.

The video was posted Tuesday and has been viewed more than 760,000 times.

Representatives from Quiznos were not immediately available for comment Saturday.

According to Graham, the festival turns down multiple requests every year from companies wanting to show their products at the event.