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Colorado Tourism receives boost in funding

TOURISM

COLORADO SPRINGS, Colo. (KRDO) -- The Colorado Tourism Office is about to get a huge boost after securing $2.4 million in CARES Act Recovery Assistance from the U.S. Economic Development Administration.

The $2.4 million will be paired with a $600,000 dollar match from the Colorado Tourism Office for a grand total of $3 million. This grant will help projects aimed at driving faster recovery and long-term resiliency for the tourism industry which was deeply impacted by Covid-19.

The plan will fund a two-phase Colorado Tourism roadmap to recovery. The initial restart phase will identify strategies to drive recovery and job restoration, while the reimagine phase will focus on building long-term resilience and equipping destinations to create travel experiences aligned with new expectations and resident desires.

However, looking at the big picture, this money is just a small fix.

In 2019, the tourism industry attracted $24.4 billion in direct traveler spending, generating $1.5 billion dollars in state and local taxes.

In 2020, Tourism Economics reports that Colorado traveler spending fell by 50% between early March and late December. That impacted jobs, business earnings, and state and local tax revenues.

The Colorado Tourism Office will conduct a competitive process to select up to 20 Colorado-based Tourism Industry Associations and 32 Colorado Tourism Destinations that will receive additional funding from the grant money.

Colorado Outdoors / Colorado Springs / Local News / News / State & Regional News

Kolby Crossley

Kolby is a reporter for Good Morning Colorado. Learn more about Kolby here.

Comments

3 Comments

  1. We should make the homeless people an attraction! They would draw more visitors than the Olympic Museum….which was a waste. Why do they have to give out so many free tickets.
    Tour our Pot Shops and vape stores! See the tweakers in there run down Honda’s!
    The hippies in Manitou Springs is almost like the Pirates of the Caribbean ride at Disney on nice days….ah, smell the body order. It’s like the sea.

    See Colorado before it becomes California…..in the next month or so….
    So many sites to see!

    1. We could open up an Olympic Museum and a AFA Visitor’s center and take the roads that were 2 lane roadways and take away 1 lane and replace it with a bicycle lane that is never used because we are, after all, the Olympic City, just ask Klete Keller. Oh, I know… We will keep building expensive homes even though we need more cost effective homes. Perhaps we could simply become more like most of the republicans and just keep the money and not put it back into the community where it is needed. Love thy neighbor.

  2. Really??? The city really has to promote tourism to Colorado Springs? As if the millions trampling all over Garden of the Gods, Cheyenne Canyon and Barr Trail while smokin the ganja isn’t enough. Is the city’s goal to make this place exactly the opposite of why it WAS so great? If yes, they are doing a great job. Creating traffic nightmares, destroying natural habitat, over crowding of trails and stoned drivers are just a few of the minor repercussions.

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