Fatal auto vs. pedestrian accident Thursday in parking lot of Colorado Springs King Soopers

COLORADO SPRINGS, Colo. (KRDO) -- Police said that speeding and alcohol were not factors in the death of a man who died after being struck by, and pinned under, a car in a busy shopping center parking lot on the city's north side.

According to the Colorado Springs Police Department, the accident happened near the King Soopers at the intersection of Academy Boulevard and Woodmen Road, just before 8 a.m. Thursday.

Police said that the car came into the parking lot off Academy, and that the unidentified victim was hit as he walked from the store and into the parking lot.

It's unclear who is at fault; police are trying to find witnesses who may have seen the incident and are asked them contact the Colorado Springs Police Department at 719-444-7000.

"Not sure if they were in a crosswalk, etc.," said Lt. Jason Reeser, of the Major Crash Team. "We're still investigating that at this time. The investigation is ongoing. We're just now pulling up cameras from the neighboring businesses.

The city has had seven such deaths so far this year, one fewer than all of last year.

It's an example of why drivers -- and pedestrians, in particular -- can learn an important lesson from this," Reeser explained. "It doesn't matter if you're on the roadways or in a parking lot. Pay attention to the people around you. Pedestrians, unfortunately, in our society, we're often distracted if we're looking at cellphones, etc. You may see the pedestrian and they may not see you, or vice versa."

Police spent nearly four hours at the scene and left around noon; the store remained open during the investigation.