Build-A-Bear to bring back ‘pay your age day’ for birthdays
Less than a week after Build-A-Bear’s ‘Pay Your Age Day’ the company announced it will continue the promo, but for birthdays.
On Thursday the Chapel Hills Mall in Colorado Springs was flooded with an estimated 10,000 people for Build-A-Bear’s nationwide promo. The ‘Pay Your Age Day’ prices the stuffed animal at how many years old the customer is.
Many people experienced chaos and extremely long lines during the sale.
Build-A-Bear introduced a ‘Count Your Candles’ program Wednesday. The new promo allows parents to bring the birthday girl or boy into the toy store during their birthday month for a Birthday Treat Bear. The company says whatever age the customer is turning is how much it costs to make the special bear.

