Colorado Springs Reveals New Logo
After a four-month redesign process, the new Colorado Springs logo is complete.
Design firm Fixer Creative Co. was awarded the contract to develop the concept in January as part of a community-inspired collaboration to reconsider the creative originally launched in November 2011. With a unanimous recommendation from the Curator Team, the Community Branding Task Force approved the logo for use in promoting Colorado Springs to a variety of audiences, including travelers, businesses and residents.
Christopher Schell, Vice President of Design Rangers and leader of the Curator Team, says, ?The logo positions Colorado Springs as the quintessential Colorado city. More than a piece of art, the logo is something that people can rally behind and be proud of.?
John Pierce, U.S. Olympic Committee Managing Director of Marketing Services and Curator Team member, says the logo “fits seamlessly with the city brand essence and has the opportunity to be timeless.”
Fixer Creative also recommended that the tagline be separated from the logo and softened by removing the exclamation point. They suggested the tagline should only be used when context could be established. CVB Vice President of Marketing & Membership Amy Long says that the ?Live it up’ tagline will be used as a campaign element rather than a permanent tagline. “We don’t use the phrase ?Live it up? verbatim in every communication, but the concept is there to reinforce the literal and figurative elevation that the city and region represent,? Long said.
