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Salvation Army’s Red Kettle holiday campaign starts Friday in Colorado Springs

COLORADO SPRINGS, Colo. (KRDO) -- For the second straight year, Salvation Army officials face the challenge of finding enough volunteers to collect donations during the agency's largest fundraising campaign of the year.

Salvation Army

Officials said that as the annual Red Kettle Kickoff begins Friday, the number of volunteers who stand outside storefronts and ring bells to gather donations in red kettles is down 30% -- around the same amount as last year.

KRDO

That's because last year, during the first year of the COVID-19 pandemic, the agency said that fewer volunteers were willing to perform kettle duty and many people were social distancing by stopping at kettles less often.

However, despite the lack of volunteers last year, officials said that they still -- barely -- met their goal of $550,000 because of an increase in online donations.

KRDO

Officials hope for the same success this season with a bigger goal of $700,000.

The pandemic has also increased the need for assistance to families, children, the homeless, the elderly and veterans, the agency said; much of the need is for food and help paying rent.

KRDO

Because of the growing need, officials said that they have expanded their programs at a homeless shelter, food pantry and housing units and have made the expanded services a regular part of their $6 million annual budget.

The agency said that 60% of the donations it receives are given during the holiday campaign between mid-November and Christmas Eve.

KRDO

More than 200 people attended a red kettle kickoff luncheon Thursday at the Antlers Hotel; some of the attendees are donors who have already given $50,000 to the current campaign.

KRDO

The red kettle campaign has been a holiday tradition for the agency since it began in 1865, and officials said that the tradition is honored in the Christmas song Silver Bells.

For more information about volunteering and donations, visit: http://tsacs.org.

Scott Harrison

Scott is a reporter for KRDO. Learn more about Scott here.

Comments

3 Comments

  1. All those people that wanted Drake gone; and now they’ve got to find others to pay the heating bills of our weakest and most vulnerable citizens.

    Don’t forget to add another 20% increase before Spring gets here; and remember – When Drake does leave; 200+ Megawatts of locally generated power goes with it.

    1. Set your thermostat down to the low 50s, led lighting, cold showers, slim down, exercise. Been doing it for decades and my utility bills are very low.

      1. Are you telling other people how to live?
        .
        Cold showers? Slim down? Exercise? Thermostat to 50?
        .
        How dare you!?!

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