CU Boulder professor examines Super Bowl ad trends

A big piece of watching the Super Bowl is the ads.

Kelty Logan, an associate professor of advertising, public relations, and media design at CU Boulder said just under a third of everyone watching the big game is watching for the ads alone.

Before Sunday, several ads were released online or teased. It’s a trend Logan said is keeping people waiting through the game for their favorite ad.

“I think the whole concept of doing the trailers before the big day is paying off tremendously for the advertisers and the people who are watching the game because it’s building up a certain amount of anticipation,” Logan said.

Logan adds an emerging theme in the commercials is more women roles in ads.

“I would say the big trends are the increased role of women in the case of the advertiser’s priorities. Very much diminished interest in political statements and a huge emphasis on entertainment,” Logan said.

Before Super Bowl LIII Logan said there were already 100 million views online of leaked ads and teasers. She believes that trend will likely continue in the years to come.