PGA Tour strikes $3 billion deal with Fenway-led investment group. Players to get equity ownership

Published January 31, 2024 7:53 AM

By DOUG FERGUSON
AP Golf Writer

PEBBLE BEACH, Calif. (AP) — The PGA Tour is getting a $3 billion investment from Strategic Sports Group. The deal gives players access to more than $1.5 billion as equity owners in the new PGA Tour Enterprises. The launch of PGA Tour Enterprises comes eight months after the PGA Tour signed a framework agreement with the Saudi backers of LIV Golf. That led to private equity groups wanting to join. The tour still is negotiating with the Public Investment Fund of Saudi Arabia. PIF is not yet part of the venture. The tour says its partnership with SSG allows for the Saudis to be co-investors.

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